Communication training: "My research video"
Pilot project in collaboration with MAZ Swiss School of Journalism
Are you ready to become a movie director?
At D-ITET we would like to give young researchers the opportunity to learn how to present their research projects in a video to a non-specialist audience. Therefore, in collaboration with the renowned Swiss school of journalism MAZ, D-ITET offers a 4-steps-pilot training.
The training is free of charge for the participants, in return we expect you to produce a video we will publish on the Department website and on our YouTube channel and which might also be used for other marketing purposes. The number of places is limited. Of all submissions, only the 10 most convincing ones will be selected.
- You are currently doing your PhD at D-ITET or working here as postdoctoral researcher
- You would like to share your creativity, determination and passion for your research with the public
- You would like to learn how to explain complex research ideas to a non-specialist audience in text, photo and video
- You will be able to attend all five course days (see dates below) and use approximately the same amount of time in between for homework
Content and dates of the training
09.15-12.30 / 13.30 – 16.45
Location: ETZ E 81
Lecturer: Beat Glogger
Content Module 1 (1 day)
Writing: Your subject in a nutshell
(Course preparation: Submit a written article about your subject)
Introduction:
- Warming-up: Elevator pitch ("Explain your subject in 30 seconds")
- Exciting and understandable research information for various different target groups
- Different formats: press release, magazine article, website content, project sheet, data sheet, presentation
Write about a subject
- in an interesting and accessible way
- concisely and with clarity
- with limited space available
- with a general reader in mind
- and learn to contrast how scientists and journalists write
30.10.2017: 09.15-12.30
7.11.2017: 09.15-12.30 / 13.30 – 16.45
Location: on both dates at ETZ E 81
Lecturer: Reto Camenisch
Content Module 2 (1 1/2 days)
Visual literacy: Inventing stories for the camera Introduction
(1/2 day): 30 October 2017
- Image composition, light, props
- Dramatical criteria of staged photography
Homework: Take photos
Workshop (1 day): 7 November 2017
- Feedback, practices, exercises
12.12.2017: 09.15-12.30 / 13.30 – 16.45
9. 1.2018: 09.15-12.30 / 13.30 – 16.45
Location: on both dates at ETF C 109
Lecturer: Katharina Deuber
Content Module 3 (2 days)
Video: Produce films with a smartphone
Introduction (1 day): 12 December 2017
- Tell stories with cinematic instruments
- Storyboards
- Sequential shooting
- Apps for video editing
Homework: Develop a storyboard, produce footage
Workshop (1 day): 9 January 2018
- Feedback on homework, practices, exercises
Homework: Finish the film
MAZ – the Swiss School of Journalism – is the leading Swiss center of excellence for journalism and media communication. Aditionally, it provides a broad range of further education courses and trainings for executives. MAZ is closely associated with universities in Switzerland and abroad. It strives for the highest possible gains in knowledge and thus works in small, interdisciplinary groups. Professionals are working directly with professionals. MAZ emphasizes quality on a daily basis and is thus "Recognized for Excellence" at the European Foundation for Quality Management – EFQM.
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