Spotlight on engineers
Engineers build the foundation of our modern society but their achievements remain very much unacknowledged. A campaign run by USIC should help to raise the engineers' image.
Most of the time, the work of an engineer cannot be detected easily. It can be found e.g. in complex construction works, which primarily need to function correctly - the creativity and excellence of engineers remain hidden. This should be changed by a campaign run by USIC, the Swiss Association of Consulting Engineers, which aims to put the profession of engineers in the spotlight.